Alex Saunders - CEO

Alex comes with a specialist background of experience in European and US sports recruitment and also the American and European Soccer markets. Alex was born in London, England and grew up on the south coast in the towns of Hastings and Eastbourne before he attended college in Coventry, Warwickshire (UK) where he studied for a degree in History and Politics and a Masters in E-commerce and Computing. After college Alex moved to central London to begin his career with Michael Page International (, a multinational corporation across the globe that specializes in recruitment of specific skill based employees on a contractual and full time basis. Alex was responsible for the Sports markets for Michael Page in central London where he took care of London based Premiership Soccer Teams (EPL), Rugby teams, Cricket Teams and associated brands such as Adidas, Nike and corporate sports sponsors including L’Oreal, BUPA, Shell Oil, British Petroleum and the Royal Mail.

After developing this into a $300,000 a quarter business Alex was offered an opportunity in the United States to be part of MLS Camps as a Regional Manager, Client Services manager and Coach Coordinator. After moving to California Alex established himself at MLS Camps where he looked after the geographical areas of California, Utah, Hawaii, Alaska, Oregon, Washington and Montana, responsible for developing youth soccer programs for Soccer Organizations (AYSO, Competitive and City programs) and also running summer camps, managing coaches, finance and marketing.

After completing a year with MLS Camps Alex was offered a specialist position at USG Soccer to manage the Northern California area youth soccer programs where he developed a $500,000 market in 8 months. This position included working with AYSO, competitive and elite soccer programs, as well as developing professional coaches as part of our clients long term aims.

Since leaving USG Soccer Alex has set up US Sports Coaching LLC using a variety of experts, including coaching professionals, as part of the board of directors and establishing relationships with top sports brands, clubs and training organizations to offer clients a fantastic package that the youth soccer market had not had until now.

Coaching: Alex's coaching in the community has been with San Jose State University Mens Program (Assistant Coach and Marketing/Promotions Manager), Santa Clara Sporting Club Head Coach (Boys 99 Green and Boys 03 Green), San Jose Earthquakes Pre-Academy Manager U9 - U12, plus 2003 Age Group Head Coach. in 2012 SJSU had a 500 season, defeating highly ranked Bakersfield home and away, then reaching the NCAA Conference Championship. Club Coaching for Alex has been very successful with the Sporting 99 Boys from January of 2011 winning 3 Sporting Invitationals in 3 years, 6 Premier Division titles, San Francisco Cup, Nor Cal Cross Regional Play Offs Champions, CYSA State Cup Champions, Nor Cal State Cup Champions, Attended Far West Regionals in Hawaii, Surf Cup Semi Finalists and attended all 3 years. As head coach of the San Jose Earthquakes 03 Boys Age Group Alex has enjoyed success with CYSA and Nor Cal League Championships, Sporting Invitational Winners, Breakers Cup Champions, District Cup champions, CYSA State Cup Champions, Nor Cal State Cup Champions and maintaining an elite age group in the top division of youth soccer and ranked #1 in Northern California.

In 2014 Alex was given the opportunity to be part of the San Jose Earthquakes, as the Pre-Academy Manager for U9 - U12 and also coaching 2 age groups in the Pre-Academy.

Alex is also the founder, owner and President of the LFC IAA Bay Area Soccer Club, based in Los Gatos and Campbell that services excellent service to over 30 competitive teams.

Coaching Qualifications: NSCAA Premier Diploma (A License), NSCAA Director of Coaching Diploma and UEFA Level 2 from the UK.